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Visions

5P The Image of Salzgitter

Shareholders
In recognition of the capital contributed by our shareholders, we accept a responsibility and a commitment to increase the value of their investment in our company. The generation of high levels of profit, the distribution of above average dividends and the sustained enhancement of enterprise value are foremost among our concerns.

We aim to promptly apprise our shareholders of our strategic objectives and issues of significance for our profitability. In doing so, we afford our shareholders the security of knowing that their capital is wisely invested.

Customers
We serve our customers with efficiency and competence. Within our enterprise, they are the focal point of thought and action.

Our goal is customer satisfaction, underscored by sustained confidence in our products and services. We regard our customers’ wishes and requirements as a challenge to which we must rise. Our customers should derive added benefit from working together with the Salzgitter Group. Through the fast and far-reaching transfer of technology, we enable our customers to seize additional competitive advantages.

Our combination of products and services represents a total package. We combine expert, professional advice with the ability to deliver the desired quality at the right time, in the right quantity and to the right place.

Suppliers
The benefit to our customers – the quality and utility of our products and services – begins with our suppliers.
We therefore expect the same from our suppliers as we would wish to offer our customers: competence, quality, reliability and
flexibility. Such interaction with our suppliers necessitates transparency and partnership. Their appreciation of our specific
requirements is a necessary and significant precondition for optimum customer solutions.

Our standards:
We aspire to fairness, openness and mutual trust.

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Innovation
We maintain our competitive edge in the field of steel and technology by offering innovative, high-quality products and sophisticated services. We actively contribute to our customers’ long-term success. The products and services of the Salzgitter Group create added customer value.

The continuous development and refinement of our products and services is a fundamental aspect of our business.

We pride ourselves on recognizing rising trends in demand at an early stage, and on rapidly offering our customers intelligent solutions. In a spirit of partnership, we integrate both customers and suppliers into a process of joint development.

In the field of steel and technology, the Salzgitter Group offers consistent high quality from a single source.

Quality
Every member of our workforce is responsible for the quality of their output.

We stand by the principles of quality management that we have developed and documented.We meet our customers’ need for quality through expert, professional advice, through the perfection of our products and through compliance with delivery deadlines.

An essential element in our quality program is our commitment to continuously develop and refine our manufacturing processes and pay constant heed to environmental protection and safety.

Our scope of performance:
We are experts in steel and technology.

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Plant and process technology
Our plant and process technology mirrors our corporate aspiration to rank among the leading international business organizations noted for high quality and low costs.

Together with our internal and external partners in the field of science and research, we represent a competent and powerful network nurturing new ideas and developments.

We regard the rapid utilization of innovative technology and the continuous development and refinement of efficient production processes as an important element in the competitive advantage enjoyed by the Salzgitter Group.

The protection of the environment and the responsible use of plant and resources constitutes an investment in our future.

Organization
The organization of the Salzgitter Group is intended to secure maximum proximity to markets and customers, as well as flexibility and enterprise. To this end, our organizational structure is oriented towards decentralized commercial responsibility. Nevertheless, within our transparent, process-oriented structures, competence and responsibilities are clearly defined. Corporate success is the common goal of every division and level of hierarchy. To achieve this goal, we do not shy away from independent initiative.
Decentralized commercial responsibility affords a freedom of decision and creativity which must be counterbalanced by mutual trust and collaboration, team spirit, abbreviated lines of decision and rapid communication.

We face the challenges of the future with confidence in the knowledge that our organization will continue to mature.

Our network:
A competent and powerful network nurturing new developments.

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Commitment
Our company thrives on the creativity, the commitment and the social and technical skills of our workforce.

As a successful business organization we offer ambitious and attractive opportunities for employment. To enable our employees to develop and deploy their skills and talents, we are creating an environment which combines opportunity with scope, in which individuals can learn from one another, advance their qualifications and pursue their personal development. To recognize and promote the abilities and personal responsibility of every employee is a fundamental tenet of our corporate culture.

In return, we expect enthusiasm and endeavor from every individual. Recognition of achievement and performance-related remuneration are a matter of course. Job security and the health and safety of our workforce are of major significance to us.

We – as employees of the Salzgitter Group – are to an extent masters of our own destiny: we know what we are about, we are confident in what we can achieve, we believe in success and we act in concert. Our enthusiasm and our willingness to embrace change constitute a guarantee for the successful future of our company.
Our management is characterized by cooperation and an orientation towards results. We stand by openness and trust in our communication, however difficult the situation. The prompt and full exchange of information is of primary concern to us.

We are proud of our company.

Our philosophy:
Our philosophy is to communicate with one another, to learn from one another and to act in concert.

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Profits
High levels of profit are a reflection of our potential for achievement. With today's profits we are laying a firm foundation upon which to secure and continue to build our company tomorrow and in the future.

The strategy of the Salzgitter Group is oriented towards the sustained generation of profits and the continuous enhancement of corporate value. Our healthy balance sheet and sound financial structure constitute an excellent basis on which to proceed.

Responsibility for the profits we earn is shared in equal measure by every member of staff. Their endeavors impact directly on profitability and job security. A high level of profitability makes us attractive both to investors and to skilled employees.
In the eyes of our customers, too, it generates confidence in our long-term efficiency.

Costs
Consistent management of costs is an essential aspect of profit creation. The Salzgitter Group combines lean processes, optimally
balanced inventories, low processing costs and constantly rising productivity.

We aim to exploit existing potential to reduce costs with greater alacrity than our competitors. This includes the intensive utilization
of synergies between corporate divisions and subsidiaries.

Our workforce is consistently engaged in cost management, above all through their focus on economic efficiency and entrepreneurialism.
The desire to improve results is inherent in our activities. Every step towards optimizing costs is taken in full consideration
of our customers’ interests.We wish to be and remain their supplier of choice and to entirely satisfy their quality requirements.

Growth
We intend to strengthen and expand the market position occupied by the Salzgitter Group through profitable growth. Besides the immediate benefit of profits and value enhancement, this will afford us corporate freedom of movement and secure our autonomy.

We continue to optimize our strategic areas of business by maintaining a careful balance between growth, risk and profitability.
Our acquisitions and investments in high-yield, future-oriented activities are concentrated on and around our core business: steel and technology. In making acquisitions we aim to achieve industry leadership.

In parallel with our growth in existing and new market segments, we attach great importance enhancing skills and know-how.
In turn, we build upon this competence to strengthen our competitive position.

Our strategy:
Our strategy is to consistently generate profits and increase value.